Why didn’t MTV’s distribution strategy work?

02 Dec

The biggest question that I came away with from my storytelling class tonight was this: Why did the MTV distribution model fail? It should have worked.  MTV allowed partners to embed its media player onto their sites. This should have increased viewership for all of their content, and by doing so they should have increased revenue from advertisers. Why didn’t this strategy work? Does anyone have any ideas?

1 Comment

Posted by on December 2, 2010 in Uncategorized


One response to “Why didn’t MTV’s distribution strategy work?

  1. Eric Burgess

    December 9, 2010 at 5:38 pm

    See my blurb on my blog for my answer…


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