I have changed the focus of my term project for Evolutions and Trends in Digital Media. Instead of focusing on the broad topic of online video, I will focus on another one of my interests: Transmedia. Transmedia is a growing field in the media industry. It is an “art of conveying messages, themes or storylines to mass audiences through the artful and well planned use of multiple media platforms.” (Jenkins, 2006)
Thesis: The future of media will be much richer and engaging through Transmeida storytelling.
Statement of Intent:
When I was young I created my own form of Transmedia. I had action figures like Batman, Wolverine, and the Ninja Turtles (they are not dolls when you’re a guy!). I would take these toys and continue their stories past what I had seen in the movies or television. We can still create these stories on our own, but brands are starting to do this for us by furthering the stories of their characters through Transmedia.
Early stages of Transmedia might only include an action figure or some kind of other promotional material, but today that has changed. Entertainment companies have been able to “develop new brands and entrance, educate and engulf a global audience” (Phillips, 2010). You can see it through shows like Lost that have a web series, comic books, and more. Brands want to create a more engaged audience, and the only way to do that is through building a larger relationship between the fan and the characters. That is why this industry seems to be growing, and will likely get much larger in the future.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York, NY: NYU Press.
Phillips, S. (2010). Transmedia: What We’ve All Been Waiting For?. License! Global, 13 (9), 10. Retrieved from EBSCOhost.