Transmedia Annotated Bibliography for Com546

02 May

This anotated bibliography will help explain how the future of media will be much richer and engaging through Transmedia storytelling.

Annotated Bibliography

Brooker, W. (2009). All Our Variant Futures: The Many Narratives of Blade Runner: The Final Cut. Popular Communication, 7(2), 79-91. doi:10.1080/15405700802659056

The article focuses on Blade Runner, the cult science fiction movie. It goes into depth on how the franchise was able to reinvent itself multiple times through releasing alternate versions of the movie. It also compares Blade Runner to other Transmedia campaigns, including the Star Wars franchise.

The author, Will Booker, is a professor at Kingston University in Australia.

I will use this work to compare techniques in Transmedia storytelling. I will explore the way Blade Runner was able to change it’s narrative multiple times in comparison with Star Wars, where the story can never be changed.

Deahl, R., & Reid, C. (2011). SXSWi: All We Got Was A Bunch of New Paradigms. Publishers Weekly, 258(12), 14-16. Retrieved from EBSCOhost.

This journal article highlighted different speakers and topics from SXSWi, the yearly conference in Austin, Texas. A talk was given on “What is Transmedia, and Should I Care?”. Takeaways presented in the from the conference include topics like how publishers can work with companies that create Transmedia stories through profit sharing or allowing them to keep code that they create while working on their project. Another section included information on how telling a Transmedia story can be dangerous if you make it seem too real.

The people that spoke at the conference were all experts on Transmedia. British Lawyers focused on the Intellectual Property issues, while experts from Transmedia companies focused on the other issues.

I will use the takeaways from this article to show how publishers can work with Transmedia creators. I will also use it to show the dangers of telling a too realistic story. Finally, I will use it to show other legal issues around Transmedia.

Johnson, D. (2008). A Knight of the Realm vs. the Master of Magnetism: Sexuality, Stardom, and Character Branding. Popular Communication, 6(4), 214-230. doi:10.1080/15405700802377824

When it comes to Transmedia, stars are in a unique situation. Ian McKellen plays Gandalf in Lord of the Rings, and Magneto in X-Men. His image has become known as the face of both of these characters. Because he is gay he wanted to use the analogy of the oppression in X-Men­ to that of the gay community, but he was not able to because of rights issues. The articles explore Intellectual Property issues surrounding Transmedia through an actor’s perspective.

The author, Derek Johnson, is a professor at The University of Wisconsin. He works in the Communication Arts Department.

I will use this article for examples of how Transmedia and Intellectual Property can affect an actor.

Judd Ethan Ruggill. (2009). Convergence: Always already, already. Cinema Journal48(3), 105-110. Retrieved January 22, 2011, from Project MUSE database.

Judd Ruggill explains how the time is right for Transmedia to really take off. He give examples of the interesting ways media convergence has been recently used. Examples include how Internet television shows are created inside video games, how people gather inside of virtual homes to watch a virtual television, and more.

Judd Ruggill is an assistant professor at Arizona State University in the Communication Studies department.

I will use this work to show the exciting ways Transmedia has recently been used. I will also use it to expand further on the idea of convergence culture presented by Henry Jenkins.

Kackman, M. (2008). Nothing On But Hoppy Badges: Hopalong Cassidy, William Boyd Enterprises, and Emergent Media Globalization. Cinema Journal, 47(4), 76-101. Retrieved from EBSCOhost.

Hopalong Cassidy was one of the first Transmedia successes. The television show first appeared in the 1940’s, and the star of the show bought the rights to it in the 1950’s. He turned the show into a commercial success by creating a narrative across multiple media platforms including television, newspaper, radio, and comic books. In addition to those platforms, the show became a success through syndication and toy sales.

The text seemed well researched and sound. The author is an assistant professor in the Department of Radio-Television-Film at the University of Texas, Austin.

I will use this text to support my argument that the future of media will be much richer and engaging through Transmedia storytelling. I will show how Transmedia has been used for over 50 years, and how Hopalong Cassidy was one of the first successful implementations.

Sandler, K. (2009). Teaching Media Convergence. Cinema Journal, 48(3), 84-87. Retrieved from EBSCOhost.

Transmedia is becoming such a powerful force courses are being taught around it. A professor realized that many people are missing the fact that younger generations do not consume media as other generations. The younger group watches tv when they want by time shifting, blogs about it, and more. Instead of only perceiving a show as television, they view it as a property that should be spread across multiple platforms.

The author is a professor at Arizona State University that focuses on media corporatization, regulation, merchandising, and marketing.

I will use this article to show how younger generations view media, and how that shows Transmedia will become more popular in the future. Because a younger generation is more willing to view a television show are a media property instead of a once a week experience, they companies will start to embrace Transmedia.

Summers, S. (2010). “Twilight is so anti-feminist that I want to cry:” Twilight fans finding and defining feminism on the World Wide Web. Computers and Composition, 315-323. Retrieved from Science Direct.

Sarah Summers explores how Transmedia has been used to provide agency to young girls through the vampire series Twilight. She looks at how discussion forums have provided an outlet for conversation about gender issues. She argues that even though the Twilight book may be anti-feminist, it has provided a way for girls to understand feminism.

The author of the article is a graduate student who teaches English classes in the Department of English at Penn State University. Even though she is not a tenured professor, her work appeared in a journal and is relevant to my research.

I will use this article to show how Transmedia is providing a richer narrative online. The Twilight issue will show how creating a narrative across multiple platforms can be a benefit to fans, even if the author had not originally intended the discussion.


2 responses to “Transmedia Annotated Bibliography for Com546

  1. Kathy E. Gill

    May 7, 2011 at 3:08 pm

    Hi, Evan! Impressive list, well-annotated. Be kind to your fellow researchers and link to the abstracts. 🙂


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