An entire quarters worth of work has been summed up on my new website, Transmedia Evolution (http://transmediaevolution.wordpress.com/). You can find information on the past, present, and future of Transmedia. You can also download my presentation, paper, and annotated bibliography. If you have any questions let me know. Thanks for a good quarter everyone!
Category Archives: Transmedia
The following slide deck is for my presentation on Transmedia in Evolutions and Trends in Digital Media at the University of Washington. It may not make too much sense on it’s own. If you have any questions post them in the comments and I’ll do my best to answer them. Thanks!
Which Course theories best explain what has happened / might happen to Transmedia?
One of the best examples of course theory that pertains to Transmedia can be seen through Seeing What’s Next. In the book the authors explain that Undershot Customers are “consumers who consume a product but are frustrated with its limitations; they display willingness to pay more for enhancements along dimensions most important to them” (Anthony, Christensen, & Roth, 2004). People who engage with Transmedia are frustrated that they can only get a small portion of a story through one medium. They want the world to be expanded upon, and are willing to pay for comic books, video games, and other media that do that for them.
I may be able to use the theories of network effects to explain if a media property would benefit financially from Transmedia. If a show does not have that large of an audience, it may not be economically viable to create a Transmedia campaign for it. Some properties have a cult following where people create comics, video games, and other media for it. I will argue that while it may not be economically viable to create a Transmedia community, it can create a dedicated and engaged community.
Another course theory that explains how Transmedia provides a more engaging user experience is Fidler’s idea of Mediamorphosis. Transmedia is taking advantage of both social and technological innovations that have come along with Mediamorphosis. Socially, people want to dive deeper into their media. Technologically, the Internet has made it easier for the distribution of Transmedia stories across multiple platforms. I will use both Fidler and Henry Jenkins to talk about convergence culture.